Brief
Create a 360-degree advertising campaign that takes into account many collateral consequences. The team is required to work as a design agency for this campaign, where extensive research into the brand, the product/service is mapped with the user base, and design ideation functions are based on that user base. Various design concepts need to be ideated and the execution would depend on the acceptability of the concepts in sync with the user base.
Deliverables: Tv ad, social media post, posters etc
Timeline: 3 weeks.
Software's used: Illustrator, Premiere pro & Lightroom
Group memebers: Divyanshi Sharma, Aaditya Panicker, Gargi Dixit, Amogh Kulkarni, Aditi Rohatgi, Kashish Daiya and Hemakshi Dhola
Quaker Oats: Feed a child
The project promotes Quaker Oats' "Feed a Child" campaign by targeting India's prime working class. Our video commercial features a captivating "Kathak" dance performance, focusing solely on the dancer's feet. This metaphorical portrayal emphasises how consuming Quaker Oats sustains energy throughout the day, mirroring the feet's role in carrying one's day's weight. By blending cultural elements with the product's benefits, we aim to deeply resonate with viewers, encouraging them to support the campaign and incorporate Quaker Oats into their daily routine for enhanced vitality.
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