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Create packaging for a limited edition festival-themed product. The packaging should evoke the energy, excitement, and vibrancy of festivals, appealing to a diverse audience attending various celebrations.
Brief
Group members
Divyanshi Sharma, Gargi Dixit, Arya Bhagate, Amogh Kulkarni
We selected the auspicious festivals of Sade Teen Muhurats, synonymous with gold purchases. Our focus lies in creating
exquisite packaging tailored for rings, earrings, gold coins, biscuits, and more. Aligning with Tanishq's grace and product
beauty, we've crafted packaging for the fictional 'MANGALYAM' jewelry collection. This collection encompasses carefully
designed packages for gold coins, earrings, rings, and other delicate treasures."
‘Saade Teen Muhurat,’ special occasions in Hindu culture, representing three unique and favorable time slots. It is
considered extremely auspicious to begin new endeavors during this time. These occasions are Gudi Padwa,
Akshay Tritiya, Vijaya Dashami and Kartik Shukla Padyami.
Packaging Design
Tanishq
Form Explorations
The structure draws inspiration Shri Yantra, a mystical diagram used in the Shri Vidya school of Hinduism. It resemble a pyramid, which is also associated with bringing good luck. When the box opens, the four sides fall out on four sides like the petals of a lotus. Lotus is a symbol of Goddess Lakshmi who is known to bring upon wealth and prosperity.
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